Releventful's website lead form allows for easy lead generation. Once a lead form is created, utilize the form's direct URL link or embed the lead form directly into your website. As individuals populate the form and submit their initial inquiry, they will be funneled into Releventful to be further managed by you and your team.
Learn more about Releventful's website lead form setup and design in the article linked below:
If you would like to automatically send leads from other sources into Releventful like a preexisting WordPress, Squarespace, or other website you can achieve this using a Zapier webhook!
Our webhook option through our Zapier integration allows you to continue to use existing forms or inbound leads from other sources and use Releventful for further lead management.
To set this process up and capture leads in Releventful from an external third party form you will utilize Zapier webhooks. The Zapier webhook integration allow you to to send data from your form into Releventful for further lead management. You can read more about this option on Zapier's website at the link below:
Learn more about setting up your Zapier integration in the article linked below:
In Zapier, create a webhook against the following endpoint as outlined below:
Data Requirements
Data | Required | Notes |
HTTP Method | Yes | PUT |
HTTP Body Data Type | Yes | JSON |
AccountAPIKey | Yes | Find your API Key in your Releventful account |
firstName | Yes | Lead first name |
lastName |
| Lead last name |
Yes | Must be a valid email address | |
businessName |
| Lead business name |
phone |
| Lead phone number |
address |
| Lead address |
address2 |
| Lead address 2 |
startDate |
| Must be in format 'yyyy-MM-dd' |
endDate |
| Must be in format 'yyyy-MM-dd' |
startTime |
| must be in format 'HH:mm:ss' |
endTime |
| must be in format 'HH:mm:ss' |
eventLocation |
| Can be full address, if eventLocation is used, the event venue city, state, zip and country fields will be ignored |
eventLocation2 |
| Will be used alongside eventLocation |
eventVenue |
| The name of the venue |
eventVenueCity |
| The venue's city |
eventVenueState |
| The venue's state |
eventVenueZip |
| The venue's zip code |
eventVenueCountry |
| The venue's country |
eventName |
| Optional event name |
eventType |
| String value representing the type of event. This must be a valid event type listed in your Releventful account settings. |
referralInfo |
| Represents where the referral/lead came from |
details |
| Text string representing any details provided |
plannedGuestCount |
| Estimated number of attendees |
Endpoint Details
Replace the {AccountAPIKey} with the custom Zapier API key in your Releventful account. To find your Zapier API Key, follow the steps below:
Select the settings gear at the bottom of the left-hand navigation bar.
Select the Integrations menu.
Select Zapier Setup.
Copy the Zapier API Key from this page.
HTTP Method: PUT
HTTP Body Data Type: JSON
HTTP Body:
{
"firstName": "Sally",
"lastName": "Sue",
"address" : "111 My Street, NY, NY 11111",
"address2" : "",
"email" : "sallysue@test.com",
"phone": "555-555-5555",
"businessName": "Sally Sue's Business",
"details": "I would like to use your services",
"startDate": "2023-04-04",
"endDate": "2023-04-04",
"startTime": "10:00:00",
"endTime": "17:00:00",
"eventLocation": "123 Great Venue, NY, NY 11111",
"eventLocation2": "",
"plannedGuestCount": 100,
"eventVenue": "The Great Venue",
"eventVenueCity": "",
"eventVenueState": "",
"eventVenueZip": "",
"eventVenueCountry": "",
"eventName": "Sally Sue's Wedding",
"eventType": "Wedding",
"referralInfo": "The Knot"
}
📅 Date & Time Formatting Explained
When Releventful receives lead data, the system expects the date and time values in a very specific format. If the format is wrong, the data will fail or show up incorrectly.
Here’s what you need to know:
Dates must be in the format:
yyyy-MM-dd
yyyy= 4-digit year (e.g.,2025)MM= 2-digit month (01 = January, 12 = December)dd= 2-digit day (e.g., 04 for the 4th, 31 for the 31st)✅ Example:
2025-09-03(September 3, 2025)
Times must be in the format:
HH:mm:ss
HH= 24-hour clock (00 = midnight, 13 = 1 PM, 23 = 11 PM)mm= minutes (00 through 59)ss= seconds (00 through 59)✅ Example:
10:00:00= 10:00 AM17:30:00= 5:30 PM
💡 This means you don’t use AM/PM — everything is written in 24-hour time.
⚡ How to Create These Formats in Zapier
Zapier gives you a built-in tool called “Formatter” that can reformat dates and times coming from your form or app into the exact format Releventful requires.
Add a Formatter Step
In your Zap, after the trigger step (the form submission), click “+” and select Formatter → Date/Time.
Choose “Format” Action
Pick “Format” as the action type.
Select the field that contains your original date/time from the form.
Set the Output Format
For a date, enter
YYYY-MM-DDin the output format.For a time, enter
HH:mm:ssin the output format.
⚠️ Zapier uses capital letters for the format tokens, but the output matches what Releventful expects:
YYYY→ 4-digit yearMM→ 2-digit monthDD→ 2-digit dayHH→ 24-hour hourmm→ minutesss→ seconds
Use the Formatted Value
Once the Formatter step runs, you’ll get a new value in the correct format.
Map that value into your Releventful JSON field (e.g.,
startDate,startTime).
📝 Example in Zapier
Original form submission date:
09/03/2025Formatter Output (Date,
YYYY-MM-DD):2025-09-03Original form submission time:
5:30 PMFormatter Output (Time,
HH:mm:ss):17:30:00
👉 With this setup, you don’t need to worry about the different ways people might fill out dates and times on your form — Zapier will always convert them into the exact format Releventful requires.
If you have any questions about this process, please reach out to the Releventful support team with the chat icon in the lower right-hand corner of the page.