Releventful's website lead form allows for easy lead generation. Once a lead form is created, utilize the form's direct URL link or embed the lead form directly into your website. As individuals populate the form and submit their initial inquiry, they will be funneled into Releventful to be further managed by you and your team.
Learn more about Releventful's website lead form setup and design in the article linked below:
If you would like to automatically send leads from other sources into Releventful like a preexisting WordPress, Squarespace, or other website you can achieve this using a Zapier webhook!
Our webhook option through our Zapier integration allows you to continue to use existing forms or inbound leads from other sources and use Releventful for further lead management.
To set this process up and capture leads in Releventful from an external third party form you will utilize Zapier webhooks. The Zapier webhook integration allow you to to send data from your form into Releventful for further lead management. You can read more about this option on Zapier's website at the link below:
Learn more about setting up your Zapier integration in the article linked below:
Overview
You can automatically create leads in Releventful from third-party tools such as:
Facebook Lead Ads
Typeform
Webflow
Google Forms
CRM systems
This is done using Zapier and the Create Lead action.
How It Works
A lead is submitted in an external system
Zapier captures the data
Zapier sends the lead to Releventful
A new lead and event are created automatically
Step-by-Step Setup
Step 1: Create a Zap
Trigger: Select your form platform (e.g., Facebook Lead Ads)
Action: Choose Releventful → Create Lead
Step 2: Map Your Fields
Map form fields into Releventful fields.
Required Fields
First Name
Last Name
Recommended Fields
Email
Phone
Event Name
Event Type
Event Date
Guest Count
Details
Note: If your account uses multiple business brands, you can optionally select a Business Brand when creating a lead.
Example Mapping
Form Field | Releventful Field |
Full Name | First Name / Last Name |
Phone | Phone |
Event Date | startDate |
Event Type | eventType |
Guest Count | plannedGuestCount |
Notes | details |
What Happens After Lead Creation
When a lead is created:
A new event is created in Releventful
The Zap returns an eventId
You can use this ID in later steps
Example Advanced Workflow
Trigger: Facebook Lead Ad
Action: Create Lead (Releventful)
Action: Update Sales Stage → Qualified
Action: Add Event Notes
Action: Send confirmation email
Important Notes
Event ID Usage
The Create Lead action returns an eventId.
Use this in later steps to:
Update sales stage
Update event status
Add notes
Time Formatting
Supported formats:
05:00 PM17:00:00
Event Matching
Event types must match your Releventful configuration
Sales sources must match your configured values
Troubleshooting
Lead not created
Verify API key
Check required fields (firstName, lastName)
Event not updating later
Ensure you mapped
eventId, notid