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Managing Leads Created Through Website Chat

Learn how to manage leads created through Website Chat by reviewing conversation details, assigning ownership, updating the sales stage, and planning the next follow-up.

Written by Naomi Sherman

Open the lead created from the conversation, review its source and history, assign an owner, and choose the next sales step.

Why this matters

Website chat can help visitors ask questions and submit an inquiry without waiting for your team. When available for your account, approve its guidance and test the visitor experience before publishing it to a live page.

Before you start

Confirm website access, the intended brand, and the team member who will follow up with new leads.

In Releventful

  1. Select the chat-created Lead in the Pipeline

  2. Review Activity Summary and check whether a campaign already started

  3. Navigate to the Overview tab

  4. Click Edit Sales Information

  5. Choose the Sales Rep and Sales Stage

  6. Click Save Sales Info

  7. Navigate to Tasks tab

  8. Click + Add Task for follow-up if needed

Reopen the lead activity to confirm the owner and next action.

A useful decision

Define what information makes an inquiry useful and when a team member should take over. Test that consent, lead ownership, and an existing workflow behave as expected before using the chat on a public page.

Check the result

Submit a test inquiry from the public site and verify that the conversation, lead, and any appointment appear for the team.

Important to know

Saving or previewing guidance does not contact a visitor. A published chat can create a lead and start an existing workflow after an inquiry is submitted with permission to follow up.

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