Purpose of this article
This article explains how Releventful protects email deliverability and what customers can do to support inbox placement.
How Releventful Protects Deliverability
Releventful actively monitors and maintains its email sending reputation using industry best practices. This includes authenticated sending infrastructure, secure links, and system-wide safeguards that prevent spam-like behavior.
Because Releventful emails are transactional and sent one-to-one, they are treated differently by inbox providers than mass marketing emails.
This reputation-first approach helps ensure proposals, contracts, and invoices reliably reach client inboxes.
Read Tracking vs. Delivery
Email delivery and email read tracking are separate concepts.
A message marked as sent has been successfully delivered. A missing read indicator does not mean the message failed or was ignored. It typically means the recipient’s email client blocked images, preventing open detection.
Releventful prioritizes reliable delivery and long-term sending reputation over aggressive tracking techniques.
Monitoring Your Sending Activity
You can monitor email sending in two places:
Individual event messages, which show send details
The Scheduled Notifications area, which lists all automated and scheduled emails and SMS messages
These tools provide transparency into what the system is sending and when.
Best Practices for Customers
Clear, personal messages with simple subject lines and minimal links perform best.
Encouraging clients to reply, view documents, or complete actions helps reinforce engagement and strengthens future inbox placement.
View our email best practices guide for keeping your email out of spam.