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Managing Lead Sources

Learn how to track lead sources consistently so you can understand where inquiries come from and measure sales performance.

Written by Naomi Sherman

Lead sources show where inquiries come from so your team can measure which channels produce useful opportunities.

Before you start

Agree on a small set of source names that staff can apply consistently.

In Releventful

  1. Click Settings > Sales Settings > Sales Source to open the source list.

  2. Click Add, enter a clear source name such as Website or Referral, and click Save. Use Edit and Save to correct an existing name.

  3. Open a lead in Pipeline, choose Quick Actions > Edit Sales Info, select the source, and click Save Sales Info.

  4. Open a sales report filtered by that source to check that the example lead appears under the intended label.

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