Understanding Report Totals
Releventful reports are designed to give you visibility into different parts of your business, including sales activity, booked events, invoices, payments, and cash flow.
Because each report answers a different business question, totals may be calculated using different records or points in the event lifecycle. This helps ensure each report provides the most accurate view for its intended purpose.
For example, your Pipeline may show projected or booked sales value, while your Invoice or Revenue reports may reflect contracted invoice activity, payment status, or received payments.
For instance, different reports reports are measuring different parts of the sales, booking, invoice, and payment process:
How Each Report Type Calculates Totals
Report Type | Primary Purpose |
Sales Pipeline | Tracks sales activity and projected business |
Proposal Reports | Tracks proposal activity and estimated or proposed event value |
Invoice Reports | Tracks contracted balances, payment schedules, and invoice activity |
Monthly Revenue | Tracks revenue and payments based on invoice-related reporting logic |
Cash Flow | Tracks actual incoming payments over time |
Booked Revenue | Tracks contracted revenue for booked events |
A difference between reports does not necessarily mean something is wrong. It usually means the reports are measuring different parts of the event lifecycle.
Understanding the Event Revenue Workflow
Most reporting differences come from where the event is in the sales, contract, invoice, and payment process.
1. Proposal Created or Accepted
Proposal activity contributes to sales and pipeline reporting.
At this stage, the event may show projected or proposed value, but that does not always mean the revenue is fully contracted or invoice-ready.
2. Event Becomes Booked
Releventful allows each business to define when an event becomes “Booked.”
Depending on your account settings, an event may become booked based on:
Proposal acceptance
Sales stage changes
Event status changes
Payment activity
Other booking settings
Because businesses define booking differently, Booked reports may vary based on your Booking Settings.
3. Contract and Invoice Workflow Completed
Invoice reports are designed to track finalized financial activity, including:
Contracted balances
Signed agreements
Remaining balances due
Payment schedules
Invoice activity
If a contract is still waiting for client signature, the invoice may not fully reflect as active in financial reporting yet.
This is especially important when reviewing events that have manual deposits or partially completed invoice workflows.
4. Payments Received
Payment-based reports reflect money received and payment activity.
This can impact:
Monthly Revenue
Cash Flow
Cash Basis Revenue
Outstanding balances
Quick Guide: Which Report Should I Use?
Use the Pipeline when you want to understand sales activity.
Best for:
Forecasting projected business
Reviewing open opportunities
Tracking sales stages
Monitoring rep performance
Understanding proposal-based value
Use Invoice Reports when you want to understand contracted financial obligations.
Best for:
Accounts receivable
Signed contracts
Outstanding balances
Payment schedules
Invoice totals
Billing activity
Use Monthly Revenue when you want to review revenue for a reporting period.
Best for:
Monthly revenue review
Comparing invoice-related revenue and received payments
Forecasting revenue trends
Reviewing reporting-period totals
Use Cash Flow when you want to understand actual money movement.
Best for:
Payments received
Cash timing
Liquidity
Actual money collected over time
1. Overview Reports
Business Overview
The Business Overview report provides a quick snapshot of overall business activity and financial health.
It may include:
Event revenue summary
Outstanding balances
Total invoices
Event type breakdown
Accounting entries
Employee costs
Use this report to: Get a high-level pulse on business performance, profitability, and financial activity.
Sales Overview / Pipeline
The Sales Overview, or Pipeline, tracks sales activity and projected business.
It may include:
Revenue won
Outstanding opportunities
Average pipeline value
Pipeline stage breakdown
Close rates by sales rep
Use this report to: Monitor sales activity, forecast future business, and evaluate sales rep performance.
❗Important to Understand
The Sales Pipeline is not intended to match invoice or revenue reports dollar-for-dollar.
Pipeline totals are typically based on:
Proposal totals
Estimated event cost
Sales stages
Booked or Closed-Won opportunities
Forecasted business
Pipeline totals may differ from invoice or revenue reports because:
A proposal may be accepted but not fully contracted
A contract may still be pending signature
A deposit may have been manually entered
Payments may have been received in a different reporting period
Invoice adjustments, taxes, fees, or discounts may differ from the proposal total
2. Bookings and Pipeline Reports
Active Events
Lists booked events that are still in progress.
May include:
Event name
Event date
Proposal totals
Invoice totals
Amounts paid
Remaining balances
Sales rep
Sales stage
Use this report to: Track active commitments and payment status.
All Events
Shows past, present, and future events within a selected date range.
May include:
Event name
Event date
Invoices
Payments
Balances
Sales rep
Sales stage
Use this report to: Analyze overall business activity and historical performance.
Booked Events
Shows confirmed or booked events within a selected date range.
Use this report to: Review confirmed commitments and secured business.
Unbooked Events
Shows events that are not yet confirmed or booked.
Use this report to: Identify opportunities still in progress and track conversion potential.
Cold Leads
Shows leads with little or no recent engagement.
Use this report to: Re-engage stale opportunities or clean up inactive leads.
3. Sales and Proposal Reports
❗Important to Understand
Proposal reports reflect sales activity and projected business. Proposals do not always activate invoice reporting on their own.
A proposal can show value in the sales process before the full contract, invoice, or payment workflow is complete.
Sales to Date
Shows a running total of sales and payments over the last 365 days.
May include:
Invoice totals
Payments
Discounts
Balances
Use this report to: Review annual sales performance and revenue trends.
Weekly Sales
Shows events booked within the last 7 days.
Use this report to: Monitor short-term sales momentum.
All Proposals
Shows proposals with totals, statuses, and related event information.
Use this report to: Track proposals across all stages.
Unapproved Proposals
Shows proposals that have been sent but not yet approved.
Use this report to: Follow up with clients and close pending business.
4. Invoice and Receivables Reports
❗Important to Understand
Invoice reports are designed for contracted financial activity, not general sales forecasting.
Invoice reporting may be influenced by:
Contract signature status
Invoice workflow completion
Payment status
Due dates
Manual payments
Remaining balances
If an event appears in the Pipeline but shows as $0 or incomplete in invoice reports, the most common reason is that the contract or invoice workflow has not been fully completed.
All Invoices
Shows invoices with totals, payments, and balances.
Use this report to: Monitor billing activity and invoice status.
Unpaid Invoices
Shows invoices with outstanding balances greater than zero.
Use this report to: Track overdue or partially paid invoices.
Outstanding Receivables
Shows unpaid or partially paid invoices, including balances, due dates, and client details.
Use this report to: Track money owed and prioritize collections.
5. Cash and Revenue Reporting
Cash Basis Invoices
Shows invoices recognized on a cash basis, based on payment activity.
Use this report to: Understand revenue from a cash accounting perspective.
Cash Basis Revenue
Tracks revenue based on when payments are received.
Use this report to: Align reporting with cash flow instead of contract timing.
Cash Flow
Displays incoming payments over time, regardless of when the event occurs.
Use this report to: Understand actual money movement and liquidity.
Booked Revenue
Shows contracted revenue for booked events.
Use this report to: Forecast future revenue based on signed or booked business.
❗Important to Understand
Booked Revenue reflects contracted business tied to booked events. It does not necessarily mean all payments have already been received.
Monthly Revenue / Account Monthly Revenue
The Monthly Revenue report displays revenue-related totals for the selected reporting period.
It may include:
Received payments
Invoice totals
Revenue connected to invoice activity
Use this report to: Compare revenue and payment activity across reporting periods.
❗Important to Understand
Monthly Revenue and Pipeline totals may differ because they are based on different reporting logic.
Monthly Revenue is not designed to simply total every booked event in the Pipeline. It is influenced by invoice and payment activity, including whether the invoice workflow is complete.
For example, if an event is marked Booked or Closed-Won in the Pipeline, but the invoice is still waiting for contract signature, the Pipeline may show projected sales value while the invoice-based revenue report may not fully reflect that amount yet.
6. Product Sales Reports
Packages Sold
Tracks package sales, package popularity, and package revenue.
Use this report to: Analyze top-performing packages.
Add-Ons Sold
Tracks add-on sales and upsell revenue.
Use this report to: Measure additional revenue streams and upsell performance.
7. Operations and Inventory Reports
All Inventory
Shows the master list of inventory items and related details.
Use this report to: Maintain asset tracking and inventory management.
Inventory Out of Service
Shows inventory items that are currently unavailable.
Use this report to: Monitor equipment issues and availability.
Inventory Availability
Tracks inventory usage across events and remaining available stock.
Use this report to: Prevent shortages and manage event allocations.
8. To-Dos and Task Reports
My To-Dos Due Today
Shows tasks due today.
Use this report to: Focus on immediate priorities.
My To-Dos Due After Today
Shows upcoming tasks.
Use this report to: Plan future workload.
My Outstanding To-Dos
Shows incomplete or overdue tasks.
Use this report to: Stay on top of personal responsibilities.
Outstanding Client To-Dos
Shows client responsibilities that have not yet been completed.
Use this report to: Follow up with clients.
Outstanding Employee To-Dos
Shows employee tasks that are still pending.
Use this report to: Track team accountability.
9. Advanced and Utility Reports
Sales Data Reports
Includes additional sales performance reporting, such as:
Monthly Sales Rep Report
Sales Rep Open/Closed Pipeline
Sales Funnel Status
Lead Source Reporting
Use these reports to: Analyze sales performance, pipeline health, and marketing effectiveness.
Reset All Reports
Resets report configurations and filters.
Use this option to: Return reports to their default settings.
10. Frequently Asked Questions
Why doesn’t my Pipeline total match my Invoice totals?
The Pipeline tracks sales activity and projected business, usually based on proposal totals, estimated event cost, and sales stages.
Invoice reports track contracted financial activity, including invoices, signed agreements, payment schedules, and balances.
Because these reports measure different parts of the event lifecycle, they may not match exactly.
Why is my Monthly Revenue lower than my booked events?
Monthly Revenue is based on invoice and payment-related reporting logic, while booked events may reflect sales or operational status.
An event can be booked in the Pipeline before the related invoice workflow is fully complete.
Why does an event show as $0 on Invoice Reports?
Common reasons include:
The contract is still pending signature
The invoice workflow is incomplete
The invoice is not yet active
A payment was manually recorded but the invoice has not fully completed the required workflow
Why does an event appear Booked but not fully show in Revenue Reports?
Booked status and revenue reporting are related, but they are not the same thing.
An event may be booked operationally while revenue reporting depends on invoice status, contract completion, and payment activity.
Can proposal totals and invoice totals be different?
Yes. Proposal totals and invoice totals may differ because of:
Taxes
Fees
Discounts
Add-ons
Service charges
Invoice adjustments
Manual changes made after proposal acceptance
What should I check if a report total looks incorrect?
Start by reviewing:
Whether the proposal was accepted
Whether the contract has been signed
Whether the invoice is active
Whether payments were received or manually entered
Whether the event is booked based on your Booking Settings
Whether you are comparing Pipeline, Invoice, Revenue, or Cash Flow reporting
11. Reporting Best Practices
Use the Pipeline for forecasting.
The Pipeline is best for projected sales activity, open opportunities, sales stages, and conversion tracking.
Use Invoice Reports for financial operations.
Invoice reports are best for balances, signed contracts, accounts receivable, and payment schedules.
Use Monthly Revenue for reporting-period revenue review.
Monthly Revenue is best for reviewing revenue and payment activity in a selected period.
Use Cash Flow for actual money movement.
Cash Flow is best for understanding when payments are actually received.
Keep contracts and invoice workflows complete.
For the most accurate reporting:
Ensure proposals are accepted properly
Complete all required contract signatures
Confirm invoices become active
Review payment status
Check whether any payments were entered manually
Incomplete invoice workflows are one of the most common reasons report totals may appear different.
Review Booking Settings regularly.
Because each business may define “booked” differently, regularly review your:
Booking Settings
Sales stages
Event statuses
Proposal workflow
Revenue expectations
This helps ensure your reports align with how your business actually operates.