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Comprehensive Reporting Guide for Revenue, Sales, and Operations

Use this guide to understand Releventful’s reporting tools, including sales pipeline, booked events, invoices, cash flow, monthly revenue, receivables, product sales, inventory, and task reports.

Written by Releventful Support

Understanding Report Totals

Releventful reports are designed to give you visibility into different parts of your business, including sales activity, booked events, invoices, payments, and cash flow.

Because each report answers a different business question, totals may be calculated using different records or points in the event lifecycle. This helps ensure each report provides the most accurate view for its intended purpose.

For example, your Pipeline may show projected or booked sales value, while your Invoice or Revenue reports may reflect contracted invoice activity, payment status, or received payments.

For instance, different reports reports are measuring different parts of the sales, booking, invoice, and payment process:

How Each Report Type Calculates Totals

Report Type

Primary Purpose

Sales Pipeline

Tracks sales activity and projected business

Proposal Reports

Tracks proposal activity and estimated or proposed event value

Invoice Reports

Tracks contracted balances, payment schedules, and invoice activity

Monthly Revenue

Tracks revenue and payments based on invoice-related reporting logic

Cash Flow

Tracks actual incoming payments over time

Booked Revenue

Tracks contracted revenue for booked events

A difference between reports does not necessarily mean something is wrong. It usually means the reports are measuring different parts of the event lifecycle.

Understanding the Event Revenue Workflow

Most reporting differences come from where the event is in the sales, contract, invoice, and payment process.

1. Proposal Created or Accepted

Proposal activity contributes to sales and pipeline reporting.

At this stage, the event may show projected or proposed value, but that does not always mean the revenue is fully contracted or invoice-ready.

2. Event Becomes Booked

Releventful allows each business to define when an event becomes “Booked.”

Depending on your account settings, an event may become booked based on:

  • Proposal acceptance

  • Sales stage changes

  • Event status changes

  • Payment activity

  • Other booking settings

Because businesses define booking differently, Booked reports may vary based on your Booking Settings.

3. Contract and Invoice Workflow Completed

Invoice reports are designed to track finalized financial activity, including:

  • Contracted balances

  • Signed agreements

  • Remaining balances due

  • Payment schedules

  • Invoice activity

If a contract is still waiting for client signature, the invoice may not fully reflect as active in financial reporting yet.

This is especially important when reviewing events that have manual deposits or partially completed invoice workflows.

4. Payments Received

Payment-based reports reflect money received and payment activity.

This can impact:

  • Monthly Revenue

  • Cash Flow

  • Cash Basis Revenue

  • Outstanding balances

Quick Guide: Which Report Should I Use?

Use the Pipeline when you want to understand sales activity.

Best for:

  • Forecasting projected business

  • Reviewing open opportunities

  • Tracking sales stages

  • Monitoring rep performance

  • Understanding proposal-based value

Use Invoice Reports when you want to understand contracted financial obligations.

Best for:

  • Accounts receivable

  • Signed contracts

  • Outstanding balances

  • Payment schedules

  • Invoice totals

  • Billing activity

Use Monthly Revenue when you want to review revenue for a reporting period.

Best for:

  • Monthly revenue review

  • Comparing invoice-related revenue and received payments

  • Forecasting revenue trends

  • Reviewing reporting-period totals

Use Cash Flow when you want to understand actual money movement.

Best for:

  • Payments received

  • Cash timing

  • Liquidity

  • Actual money collected over time


1. Overview Reports

Business Overview

The Business Overview report provides a quick snapshot of overall business activity and financial health.

It may include:

  • Event revenue summary

  • Outstanding balances

  • Total invoices

  • Event type breakdown

  • Accounting entries

  • Employee costs

Use this report to: Get a high-level pulse on business performance, profitability, and financial activity.

Sales Overview / Pipeline

The Sales Overview, or Pipeline, tracks sales activity and projected business.

It may include:

  • Revenue won

  • Outstanding opportunities

  • Average pipeline value

  • Pipeline stage breakdown

  • Close rates by sales rep

Use this report to: Monitor sales activity, forecast future business, and evaluate sales rep performance.

Important to Understand

The Sales Pipeline is not intended to match invoice or revenue reports dollar-for-dollar.

Pipeline totals are typically based on:

  • Proposal totals

  • Estimated event cost

  • Sales stages

  • Booked or Closed-Won opportunities

  • Forecasted business

Pipeline totals may differ from invoice or revenue reports because:

  • A proposal may be accepted but not fully contracted

  • A contract may still be pending signature

  • A deposit may have been manually entered

  • Payments may have been received in a different reporting period

  • Invoice adjustments, taxes, fees, or discounts may differ from the proposal total


2. Bookings and Pipeline Reports

Active Events

Lists booked events that are still in progress.

May include:

  • Event name

  • Event date

  • Proposal totals

  • Invoice totals

  • Amounts paid

  • Remaining balances

  • Sales rep

  • Sales stage

Use this report to: Track active commitments and payment status.

All Events

Shows past, present, and future events within a selected date range.

May include:

  • Event name

  • Event date

  • Invoices

  • Payments

  • Balances

  • Sales rep

  • Sales stage

Use this report to: Analyze overall business activity and historical performance.

Booked Events

Shows confirmed or booked events within a selected date range.

Use this report to: Review confirmed commitments and secured business.

Unbooked Events

Shows events that are not yet confirmed or booked.

Use this report to: Identify opportunities still in progress and track conversion potential.

Cold Leads

Shows leads with little or no recent engagement.

Use this report to: Re-engage stale opportunities or clean up inactive leads.


3. Sales and Proposal Reports

Important to Understand

Proposal reports reflect sales activity and projected business. Proposals do not always activate invoice reporting on their own.

A proposal can show value in the sales process before the full contract, invoice, or payment workflow is complete.

Sales to Date

Shows a running total of sales and payments over the last 365 days.

May include:

  • Invoice totals

  • Payments

  • Discounts

  • Balances

Use this report to: Review annual sales performance and revenue trends.

Weekly Sales

Shows events booked within the last 7 days.

Use this report to: Monitor short-term sales momentum.

All Proposals

Shows proposals with totals, statuses, and related event information.

Use this report to: Track proposals across all stages.

Unapproved Proposals

Shows proposals that have been sent but not yet approved.

Use this report to: Follow up with clients and close pending business.


4. Invoice and Receivables Reports

Important to Understand

Invoice reports are designed for contracted financial activity, not general sales forecasting.

Invoice reporting may be influenced by:

  • Contract signature status

  • Invoice workflow completion

  • Payment status

  • Due dates

  • Manual payments

  • Remaining balances

If an event appears in the Pipeline but shows as $0 or incomplete in invoice reports, the most common reason is that the contract or invoice workflow has not been fully completed.

All Invoices

Shows invoices with totals, payments, and balances.

Use this report to: Monitor billing activity and invoice status.

Unpaid Invoices

Shows invoices with outstanding balances greater than zero.

Use this report to: Track overdue or partially paid invoices.

Outstanding Receivables

Shows unpaid or partially paid invoices, including balances, due dates, and client details.

Use this report to: Track money owed and prioritize collections.


5. Cash and Revenue Reporting

Cash Basis Invoices

Shows invoices recognized on a cash basis, based on payment activity.

Use this report to: Understand revenue from a cash accounting perspective.

Cash Basis Revenue

Tracks revenue based on when payments are received.

Use this report to: Align reporting with cash flow instead of contract timing.

Cash Flow

Displays incoming payments over time, regardless of when the event occurs.

Use this report to: Understand actual money movement and liquidity.

Booked Revenue

Shows contracted revenue for booked events.

Use this report to: Forecast future revenue based on signed or booked business.

Important to Understand

Booked Revenue reflects contracted business tied to booked events. It does not necessarily mean all payments have already been received.

Monthly Revenue / Account Monthly Revenue

The Monthly Revenue report displays revenue-related totals for the selected reporting period.

It may include:

  • Received payments

  • Invoice totals

  • Revenue connected to invoice activity

Use this report to: Compare revenue and payment activity across reporting periods.

Important to Understand

Monthly Revenue and Pipeline totals may differ because they are based on different reporting logic.

Monthly Revenue is not designed to simply total every booked event in the Pipeline. It is influenced by invoice and payment activity, including whether the invoice workflow is complete.

For example, if an event is marked Booked or Closed-Won in the Pipeline, but the invoice is still waiting for contract signature, the Pipeline may show projected sales value while the invoice-based revenue report may not fully reflect that amount yet.


6. Product Sales Reports

Packages Sold

Tracks package sales, package popularity, and package revenue.

Use this report to: Analyze top-performing packages.

Add-Ons Sold

Tracks add-on sales and upsell revenue.

Use this report to: Measure additional revenue streams and upsell performance.


7. Operations and Inventory Reports

All Inventory

Shows the master list of inventory items and related details.

Use this report to: Maintain asset tracking and inventory management.

Inventory Out of Service

Shows inventory items that are currently unavailable.

Use this report to: Monitor equipment issues and availability.

Inventory Availability

Tracks inventory usage across events and remaining available stock.

Use this report to: Prevent shortages and manage event allocations.


8. To-Dos and Task Reports

My To-Dos Due Today

Shows tasks due today.

Use this report to: Focus on immediate priorities.

My To-Dos Due After Today

Shows upcoming tasks.

Use this report to: Plan future workload.

My Outstanding To-Dos

Shows incomplete or overdue tasks.

Use this report to: Stay on top of personal responsibilities.

Outstanding Client To-Dos

Shows client responsibilities that have not yet been completed.

Use this report to: Follow up with clients.

Outstanding Employee To-Dos

Shows employee tasks that are still pending.

Use this report to: Track team accountability.


9. Advanced and Utility Reports

Sales Data Reports

Includes additional sales performance reporting, such as:

  • Monthly Sales Rep Report

  • Sales Rep Open/Closed Pipeline

  • Sales Funnel Status

  • Lead Source Reporting

Use these reports to: Analyze sales performance, pipeline health, and marketing effectiveness.

Reset All Reports

Resets report configurations and filters.

Use this option to: Return reports to their default settings.


10. Frequently Asked Questions

Why doesn’t my Pipeline total match my Invoice totals?

The Pipeline tracks sales activity and projected business, usually based on proposal totals, estimated event cost, and sales stages.

Invoice reports track contracted financial activity, including invoices, signed agreements, payment schedules, and balances.

Because these reports measure different parts of the event lifecycle, they may not match exactly.

Why is my Monthly Revenue lower than my booked events?

Monthly Revenue is based on invoice and payment-related reporting logic, while booked events may reflect sales or operational status.

An event can be booked in the Pipeline before the related invoice workflow is fully complete.

Why does an event show as $0 on Invoice Reports?

Common reasons include:

  • The contract is still pending signature

  • The invoice workflow is incomplete

  • The invoice is not yet active

  • A payment was manually recorded but the invoice has not fully completed the required workflow

Why does an event appear Booked but not fully show in Revenue Reports?

Booked status and revenue reporting are related, but they are not the same thing.

An event may be booked operationally while revenue reporting depends on invoice status, contract completion, and payment activity.

Can proposal totals and invoice totals be different?

Yes. Proposal totals and invoice totals may differ because of:

  • Taxes

  • Fees

  • Discounts

  • Add-ons

  • Service charges

  • Invoice adjustments

  • Manual changes made after proposal acceptance

What should I check if a report total looks incorrect?

Start by reviewing:

  1. Whether the proposal was accepted

  2. Whether the contract has been signed

  3. Whether the invoice is active

  4. Whether payments were received or manually entered

  5. Whether the event is booked based on your Booking Settings

  6. Whether you are comparing Pipeline, Invoice, Revenue, or Cash Flow reporting


11. Reporting Best Practices

Use the Pipeline for forecasting.

The Pipeline is best for projected sales activity, open opportunities, sales stages, and conversion tracking.

Use Invoice Reports for financial operations.

Invoice reports are best for balances, signed contracts, accounts receivable, and payment schedules.

Use Monthly Revenue for reporting-period revenue review.

Monthly Revenue is best for reviewing revenue and payment activity in a selected period.

Use Cash Flow for actual money movement.

Cash Flow is best for understanding when payments are actually received.

Keep contracts and invoice workflows complete.

For the most accurate reporting:

  • Ensure proposals are accepted properly

  • Complete all required contract signatures

  • Confirm invoices become active

  • Review payment status

  • Check whether any payments were entered manually

Incomplete invoice workflows are one of the most common reasons report totals may appear different.

Review Booking Settings regularly.

Because each business may define “booked” differently, regularly review your:

  • Booking Settings

  • Sales stages

  • Event statuses

  • Proposal workflow

  • Revenue expectations

This helps ensure your reports align with how your business actually operates.

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